We will start by explaining what inbound marketing is and how it relates to you as a home remodeling company. In the book "To Sell Is Human" by Daniel Pink, he talks about how consumer purchasing habits have changed with the internet. Before there was "Google", home owners would hear about a product or service through the newspaper, radio, or TV. If they wanted to learn more, they would then have to call the business of interest. This left the home owner at a disadvantage because they were dependent on the information that the contractor gave them. Today, with the accessibility of the internet, home owners have access to information about the product or services that they are interested in right away, changing the way home owners make purchasing decisions. Now, it is to be expected that a home owner is educated about a specific product or service before they call a design build company for an estimate.
This is a question that I was asking myself when I first took a look into Hubspot. I felt that the price was on the higher end and was unclear of what I was getting in return. My hope is that this article will help you save some time and frustration by answering this question in a straight forward way.