Marketing a business on the internet these days has become very complicated, and it is increasing in complexity every day. Let's look at the evolution of how to market a home remodeling company:
Have you ever asked yourself why you need a website? The most common assumption is to ‘gain more business,' but rarely do you see websites that are designed this way. Here are 5 Strategies to Make Your Website Sales Ready:
Strong Call-To-Actions are probably one of the most robust, underutilized tactics in marketing. Sure, you will see a “Call Today” or “Click Here,” but those are not the best examples of a strong call-to-action. To help you build some strong call-to-action phrases and buttons, we are going to break it down to 6 Actionable Steps to create strong call-to-action.
A Buyer Persona is a detailed description of who your ideal client is. Not just one person, but a subset of people that you identify as your best clients. By identifying them first, you can then build your entire persona based marketing strategy around attracting, nurturing, and converting them. We always recommend starting any marketing strategy with identifying your target buyer persona. Developing a buyer persona will give all of your plans and decisions clear direction.
The internet offers a variety of advice on what you can do to improve your inbound marketing strategy. How do you determine what works, and what is just an idea that sounds like it should work? Our methods have been tested and proven, and we use them very successfully with our clients.
Valuable content is king on the internet. Often, we are left wondering, “what exactly is considered valuable content and how do I know if I am creating it?”
SEO, which is short for search engine optimization, is the game of gaining ranking on the search engine results pages (AKA – SERPs) like Google, Bing, and Yahoo. The value of a search engine is in how relevant the search results are once a user performs a search. If the results are relevant, then the search engine did its job. If it does not show the user what they are looking for, then the user needs to search for a different word or phrase. This can become very frustrating to the user, and they eventually look for a different search engine.
Let’s start off by explaining the difference between a short tail keyword and a long tail keyword. For example, a short tail keyword would be a search on google for “home remodeling contractor” or “general contractor.” Before internet technology, home owners that had a need or want, would open up a phone book and look for a business by the industry type. As the internet started developing more useful information, home owners have started changing the ways that they make purchasing decisions. Home owners are now doing research before they make buying decisions. They will go online and begin to do long tail keyword searches: “How do I know if a general contractor does good work?” or “How do I know if I will need a permit for my home remodel?”
We will start by explaining what inbound marketing is and how it relates to you as a home remodeling company. In the book "To Sell Is Human" by Daniel Pink, he talks about how consumer purchasing habits have changed with the internet. Before there was "Google", home owners would hear about a product or service through the newspaper, radio, or TV. If they wanted to learn more, they would then have to call the business of interest. This left the home owner at a disadvantage because they were dependent on the information that the contractor gave them. Today, with the accessibility of the internet, home owners have access to information about the product or services that they are interested in right away, changing the way home owners make purchasing decisions. Now, it is to be expected that a home owner is educated about a specific product or service before they call a design build company for an estimate.
This is a question that I was asking myself when I first took a look into Hubspot. I felt that the price was on the higher end and was unclear of what I was getting in return. My hope is that this article will help you save some time and frustration by answering this question in a straight forward way.