SEO, which is short for search engine optimization, is the game of gaining ranking on the search engine results pages (AKA – SERPs) like Google, Bing, and Yahoo. The value of a search engine is in how relevant the search results are once a user performs a search. If the results are relevant, then the search engine did its job. If it does not show the user what they are looking for, then the user needs to search for a different word or phrase. This can become very frustrating to the user, and they eventually look for a different search engine.
This is a question that I was asking myself when I first took a look into Hubspot. I felt that the price was on the higher end and was unclear of what I was getting in return. My hope is that this article will help you save some time and frustration by answering this question in a straight forward way.